Description
HelloFresh Group is hiring in Berlin for a global CRM/lifecycle marketing role focused on leads and prospects across 17 markets and six brands. The person will define and own end-to-end acquisition and nurture strategy across email, SMS, WhatsApp, in-app, and push channels, partner with brand/creative, analytics, CRM ops, product, pricing, and leadership, and optimize campaign performance using segmentation, personalization, testing, reporting, and generative AI. The role requires 7+ years in CRM, lifecycle, or digital marketing, hands-on mobile channel experience, strong analytical and stakeholder-management skills, and proficiency with CRM, data, and CDP tools.
