Summary from listing
Coty is hiring a Global Senior Manager, Generative Engine Optimization to lead the company’s global strategy, governance, measurement, activation, and enablement of visibility and brand authority across large language models, generative search engines, and AI-driven recommendation environments. The role partners with global media, brand, data, eCommerce, retail media, and marketplace teams to optimize product data, content, and feeds for AI discovery, while establishing standards, measuring AI-driven performance, and scaling GEO initiatives. Candidates need at least seven years of experience in SEO, GEO, digital commerce, or performance-driven content optimization, along with expertise in generative AI and large language models.
