Growth Marketing Specialist at Casper

The Growth Marketing Specialist will support paid marketing efforts by developing content briefs, A/B testing creative strategy, executing and optimizing Meta, TikTok, and Google campaigns, managing influencer programs, analyzing performance, and supporting content production. The role requires a bachelor’s degree in marketing, business, or a related field, 2–4 years of performance marketing experience including paid social, and expertise with Meta, TikTok, Google, and GA4. The position is based in the Greater Toronto Area, requires some travel for photo and video shoots, and pays $60,000–$75,000 annually.