Description
The role leads end-to-end measurement studies for Google customers, including conversion lift, brand lift, XNR, and geo-based experiments, while modeling results, reconciling MMM, MTA, and incrementality data, and translating findings into media-plan ROI and channel-strategy recommendations. It requires a bachelor's degree or equivalent practical experience, five years of marketing analytics, ROI, and statistical analysis experience, and experience with incrementality studies, A/B testing, stakeholder management, and customer portfolios.
