Description
The GTM Engineer will be responsible for owning and improving the technical infrastructure supporting all aspects of the company's outbound marketing efforts. This includes managing and optimizing outbound infrastructure like SmartLead, Outreach, Nooks, HeyReach, and adjacent tools. The role involves designing and refining programmatic and personalized cold email sequences, managing lists, implementing signal-based triggers, tracking performance metrics, and serving as an operational partner to the GTMA team by enabling them with necessary tools and training. Additionally, the engineer will focus on identifying and eliminating operational friction, automating repetitive tasks, maintaining documentation, and ensuring smooth data flow between various systems.
