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GTM Engineer at Potentiam

Setup
Hybrid
Location
Cape Town, Western Cape
Type
Full-time
Level
mid

Summary from listing

The GTM Engineer will improve a UK technology-services client’s CRM and marketing data by auditing data quality, lifecycle processes, integrations, lead handling, segmentation, automation, reporting, and adoption. The role supports HubSpot, Dynamics, Salesforce, and related martech systems; builds funnel dashboards and campaign-attribution insights; applies AI-assisted enrichment and workflow automation; and creates documentation and QA controls. It requires 4–7+ years of experience in CRM, marketing, lifecycle, RevOps, or growth operations, with strong CRM configuration and data-management capabilities. The position is hybrid in Cape Town, with working hours aligned to UK business hours.

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