Head of Central Growth at Taptap Send

Department: Markets

Location: New York, New York
Level: lead/mgmt
Posted: Aug 31, 2026

Description

Taptap Send is hiring a Head of Central Growth to own measurement, experimentation, and spend allocation across performance marketing and the full customer lifecycle. The role covers acquisition and lifecycle channels including email, push, SMS, in-app messaging, and WhatsApp; requires rigorous testing, data-driven segmentation and attribution, MarTech/AdTech roadmap ownership, and AI-enabled execution. The position is intended for a leader with at least 10 years of growth, performance marketing, or lifecycle/CRM experience in consumer mobile apps, fintech, or high-growth B2C companies, with the ability to build and scale a small team.

Required Skills

Performance marketing
Lifecycle/CRM
A/B testing
Attribution modeling
AI tools
Segmentation

Additional Information

Required Previous Experiences: 10+ years of growth, performance marketing, lifecycle/CRM experience in consumer mobile apps, fintech, or high-growth B2C companies
Track record of improving growth or lifecycle metrics with measurement discipline
Experience building from zero to one and working at scale
Experience working with global, cross-functional, and cross-cultural teams
Active and fluent use of AI tools across strategy, segmentation, and execution
Preferred Qualifications: Consulting or investment banking background
Experience with major ESP/CRM or paid media platforms
Experience in international markets or multilingual programs
Familiarity with mobile attribution and deep-linking
Background in financial services or regulated industries
Experience building a growth or lifecycle function from the ground up

About Taptap Send

Taptap Send

Finance and Insurance

Taptap Send is a licensed international money transfer service that enables fast, low-cost remittances from more than 30 sending countries — including the UK, US, Canada, Australia, UAE, and across the EU — to over 70 destinations in Africa, Asia, the Caribbean, and Latin America. Transfers are delivered via bank deposit, mobile money, cash pickup, and wallet, typically in minutes, at competitive exchange rates with no fees on most corridors.

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