Description
HelloFresh Group is hiring an Associate Director, Growth Marketing to own the Pets Table acquisition engine end to end. Reporting to the CMO, the role manages a large direct-to-consumer marketing budget, steers spend across paid social, search, display, affiliate, influencer, direct mail, CTV, and other channels, and is accountable for ROI, CAC, conversion volume, and other growth outcomes. The Associate Director will manage a small team and external agencies, test creative, discounts, and landing pages, build performance reporting, and present recommendations to senior leadership. The role requires at least six years of growth or performance marketing experience, including multi-channel acquisition, paid social and search, funnel diagnostics, CRO, and marketing measurement. The New York pay range is $151,200–$183,000 USD, with equity eligibility and comprehensive benefits.
