Description
Phoenix is hiring a Head of User Acquisition to build and lead a cross-channel customer acquisition function from the ground up. The role owns paid media strategy and execution across Google Ads, Meta, TikTok, Snapchat, and other performance channels; manages budgets, CAC, ROAS, and LTV:CAC targets; oversees SEO and AEO; develops affiliate, co-marketing, referral, and channel partnerships; and leads analytics, reporting, hiring, mentoring, and cross-functional strategy. The position requires 7–10+ years of performance or growth marketing experience, strong paid-media expertise, analytical and strategic capabilities, and experience scaling acquisition and building teams. It is based at Phoenix’s downtown Toronto headquarters.
