Instagram Platform Manager at Beast Industries

Location: Greenville, North Carolina
Type: Full-time
Posted: Jun 3, 2026

Description

MrBeast, a media and entertainment company led by Jimmy Donaldson, seeks a Platform Manager to oversee daily Instagram operations, focusing on creative content and community engagement. The role involves crafting and publishing content, fostering audience interaction, and optimizing the brand's online presence to drive growth and cultural impact. The manager will translate brand strategy into Instagram-specific tactics, monitor community sentiment, and collaborate with internal teams to enhance overall performance.

Required Skills

Instagram Culture
Audience Behavior
Content Trends
Engagement Dynamics
Creative Instincts
Publishing Experience
Caption Writing
Reel Editing
Story Building
Social Media Contribution
Growth
Partnerships
Revenue
Communication Skills
Real Time Decision Making
Analytics and Performance Data
Organizational Skills
Cross-Functional Collaboration

Additional Information

Required Previous Experiences: Managing and growing an Instagram presence for a brand, creator, or media company.
Preferred Qualifications: Deep, platform native understanding of Instagram culture, audience behavior, content trends, and engagement dynamics.
Strong creative instincts and the passion and conviction to pitch ideas and sell them in the room.
Hands-on publishing experience, including writing captions, cutting Reels, building Stories, and hitting post.
Strong understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue.
Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance.
Ability to operate in real time, making fast, high quality decisions in high visibility environments.
Experience working with analytics and performance data to inform creative and optimize results.
Highly organized with the ability to manage multiple workflows, timelines, and stakeholders simultaneously.
Experience collaborating cross functionally with creative, marketing, communications, and production teams.
Proactive, solutions oriented mindset with strong ownership over content and community performance.
Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins.
Comfort working non traditional hours, including nights and weekends, to support major content drops and live moments.