Lead Manager, Product Marketing & GTM – Freemium at Gen

Department: Global Marketing Organization

Compensation

$190,000 – $215,000/yr

Setup: Hybrid
Location: New York, New York
Type: Full-time
Level: lead/mgmt
Posted: May 19, 2026

Description

Gen is hiring a Lead Manager, Product Marketing & GTM – Freemium to lead product positioning, messaging, launch strategy, and integrated go-to-market execution across the Avast, AVG, Avira, and CCleaner portfolio. The role partners with Product, Brand, Growth, Analytics, Regional Marketing, and Channel teams; develops launch plans, campaign frameworks, assets, KPIs, and performance optimizations; and embeds AI into marketing workflows. It is based in Gen’s New York City office with onsite work three days per week and an expected annual base salary of $190,000 to $215,000.

Required Skills

Product positioning
Messaging development
Launch strategy
GTM execution
Campaign planning
Analytics optimization
AI workflows

Additional Information

Required Previous Experiences: 8–12 years of experience in product marketing, integrated marketing, and GTM strategy within technology or subscription businesses
Leadership in product positioning and differentiated messaging development
End-to-end launch marketing strategy and execution
Integrated campaign planning across channels and investment levels
Product storytelling and high-impact launch materials
Analytics-driven impact forecasting and performance optimization
Regional GTM activation and sales enablement
Cross-functional collaboration and global stakeholder influence
Preferred Qualifications: Applied use of AI in launch planning, messaging development, and optimization workflows