Summary from listing
The Sales Enablement Lead will connect FordDirect’s product marketing, sales, dealer-facing stakeholders, and other teams to create and deliver enablement programs that support dealer adoption, retention, product launches, and field readiness. The role develops playbooks, training materials, presentations, objection-handling resources, launch briefs, and other sales tools; measures enablement effectiveness; collaborates with subject-matter experts and internal teams; and uses AI-enabled tools to improve efficiency and quality. It is a hybrid position requiring office work on Tuesdays, Wednesdays, and Thursdays, and requires at least seven years of sales enablement experience plus a bachelor’s degree or equivalent combination of work experience and education.
