Summary from listing
Astellas is hiring a Lead, Upstream Marketing professional to lead integrated marketing for IZERVAY, focusing on increasing awareness, identification, diagnosis, and referral of Geographic Atrophy patients among optometrists and comprehensive ophthalmologists. The role owns customer segmentation, messaging, personal and non-personal promotion, educational initiatives, congress strategy, customer insights, agency management, budgeting, and cross-functional collaboration. It is based in Northbrook, Illinois, with remote work available from anywhere in the United States and up to 25% travel. The position requires a bachelor's degree, 7+ years of relevant industry experience, and 4+ years of progressive pharmaceutical or healthcare marketing experience, with a salary range of $136,857 to $195,510 and medical, dental, and vision insurance.
