Description
Gen is hiring a Lifecycle and Cross-Sell Manager to own the strategy, KPIs, and end-to-end journeys that move MoneyLion single-product users into multi-product, high-value customers. The role combines lifecycle and growth marketing with AI decisioning, propensity modeling, experiment design, journey orchestration in platforms such as Iterable, and cross-functional leadership. It requires 5–8+ years of experience in lifecycle, customer success, growth, or retention marketing for a digital product or subscription business, with a track record of shipping journeys and directing AI/ML personalization. The position is based in the New York City office onsite three days per week and offers a base salary of $140,000–$160,000 plus a performance-based bonus.
