Description
The Lifecycle Marketing Automation Specialist will build, execute, optimize, and troubleshoot multi-channel lifecycle campaigns for a host community using Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM. The role covers audience segmentation, event-triggered flows, HTML/CSS troubleshooting, A/B testing, performance analysis, and collaboration with creative and cross-functional teams. Candidates need 1–3 years of hands-on lifecycle marketing or automation experience, SQL or platform segmentation knowledge, REST API and webhook familiarity, scripting experience, and strong attention to detail.
