Description
Borrowell is hiring a Lifecycle Marketing Manager to own the end-to-end strategy and execution of its core member and subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation. The role leads the lifecycle roadmap, contact strategy, targeting logic, suppression rules, journey prioritization, and experiments focused on platform discovery, product engagement, and retention. It requires at least four years of lifecycle marketing, CRM, retention, or marketing automation experience, enterprise engagement-platform expertise, behavioral targeting, experimentation, data fluency, and cross-functional communication skills. The role is remote-first across Canada with occasional in-person meetings and team-building events in Toronto, and offers a budgeted annual salary of $90,000–$140,000 CAD plus benefits.
