Description
LawnStarter is hiring a Lifecycle Marketing Manager to own the end-to-end customer lifecycle across LawnStarter, Lawn Love, and Home Gnome. The role owns strategy, copy, execution, measurement, and transactional-message health for lead conversion, onboarding, retention, winback, and cross-sell, with a strong focus on AI-driven personalization, segmentation, testing, automation, and monitoring. The manager will build and maintain Braze campaigns, partner with the brand team on voice and design standards, and work with engineering and support to diagnose and fix message failures. The position is fully remote in the United States, offers a base salary of $120,000–$150,000, includes medical, dental, and vision coverage, and provides flexible PTO.
