Description
Study.com is hiring a hands-on, strategic Manager to lead and scale consumer lifecycle marketing programs across email and SMS. The role is based in Mountain View, California and follows a hybrid schedule on Mondays, Wednesdays, and Thursdays. The manager will own lifecycle strategy end to end, build AI-powered behavior-driven journeys and automated workflows, partner with AI, Product, BI, Engineering, and Data Science, and use A/B testing and cohort analysis to improve acquisition, engagement, retention, and customer lifetime value. The posting lists a salary range of $130,000 to $160,000 per year and highlights prior experience in lifecycle or retention marketing, especially in email or SMS, with behavioral segmentation, event triggers, funnel design, and journey automation.
