Description
The Loyalty Marketing Manager will develop and execute loyalty program strategies for Hertz, Dollar, and Thrifty, driving member acquisition, activation, engagement, retention, and redemption. The role analyzes customer behavior and campaign performance, supports program enhancements and communications, conducts competitive analyses, leads TNC marketing campaigns, and collaborates with cross-functional stakeholders. A bachelor's degree in Marketing, Business, or a related field and at least two years of loyalty marketing or related experience are required, along with proficiency in Microsoft Excel, Tableau, Google Analytics, SQL, and other data analysis tools. The position starts at $65,000 and includes medical, dental, and vision insurance options.
