Description
The Digital Acquisition Manager will lead customer acquisition across CBD’s digital teams, developing strategies and campaigns for mobile apps, online banking, chatbots, social media, and other digital touchpoints. The role owns customer journeys, engagement, onboarding, cross-selling, retention, loyalty programs, analytics, reporting, innovation, and regulatory compliance, while communicating strategy to stakeholders. Candidates need 7–10 years of digital banking, transformation, engagement, or digital marketing experience, a bachelor’s degree in a relevant field, and at least 5 years working with digital platforms.
