Description
The Manager Digital Marketing at AEG drives ticket sales and enhances fan engagement by optimizing digital marketing efforts across various channels. The role involves analyzing performance data, developing strategies for fan segmentation and lifecycle marketing, creating cross-channel plans, and collaborating with internal and external teams to improve digital experiences. Key responsibilities include performance optimization, building fan segmentation strategies, defining KPIs, auditing web/app UX, conducting experiments, and providing leadership over the marketing coordinator.
