Description
The Analytics Manager for DTC will build and own reporting and diagnostic analytics across the direct-to-consumer business, covering acquisition through conversion, post-purchase engagement, retention, subscriptions, distribution, and site experimentation. The role uses SQL, Python or R, and the Omni BI platform to create dashboards, improve A/B testing and feature-launch reporting, automate insights, and translate data into actionable recommendations for DTC stakeholders. It requires at least five years of data analytics experience, strong business judgment, communication skills, and AI fluency, and reports to the Sr. Director of Omnichannel Analytics with a dotted line to the VP of DTC.
