Description
The eCommerce Media Planner develops and executes media planning strategies across Shopee, TikTok Shop, Lazada, and other marketplace and digital channels. The role plans and optimizes SKU visibility, product assortment, campaign placements, and media investment; monitors performance metrics such as ROAS, conversion rate, CTR, CPC, and GMV; analyzes platform and campaign data; prepares post-campaign reports; and identifies opportunities from marketplace trends and algorithm changes. The position requires a bachelor’s degree in a relevant field, 3–5 years of eCommerce or digital media planning experience, familiarity with marketplace advertising ecosystems, strong analytical and communication skills, and the ability to manage multiple campaigns.
