Marketing & Communications Director at WSU Tech

Compensation

$6,734 – $8,633/mo

Setup: Remote
Location: Pullman, Washington
Type: Full-time
Level: senior

Description

Washington State University is hiring a remote, full-time Marketing & Communications Director to lead Online Program Management (OPM) marketing services for WSU Global Campus online degree and certificate programs. The role owns brand strategy, digital and enrollment marketing, market research, performance analytics, marketing infrastructure, and cross-functional growth initiatives, while managing vendors, budgets, projects, and marketing systems.

Required Skills

Brand management
Campaign strategy
Digital marketing
Marketing analytics
Vendor management
Project management
CRM systems
Market research
Cultural competency

Additional Information

Minimum Education: Bachelor’s degree in communication, journalism, public relations, marketing, or a related field; relevant experience may substitute year for year.
Required Previous Experiences: Six years of progressively responsible professional-level experience in marketing, public relations, or related media, including at least three years of managerial experience.
Experience developing and executing measurable multi-channel marketing campaigns.
Experience managing paid search, social media, email, CRM campaigns, and web content.
Experience applying marketing analytics and data to evaluate performance and guide decisions.
Experience managing vendors, agencies, or strategic marketing partners.
Project management experience overseeing priorities, budgets, and timelines.
Preferred Qualifications: Higher-education digital marketing experience focused on online or adult learners.
Higher education enrollment marketing experience for online programs.
Experience with OPM organizations or university OPM functions.
Knowledge of student recruitment funnels, Slate or Salesforce, and marketing automation.
Market research, competitive analysis, and program launch planning experience.
Ability to establish and analyze campaign KPIs.
Cultural competency when working with diverse university communities.

About WSU Tech

WSU Tech

higher learning501-1000

WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. WSU Tech operates multiple campuses. Founded in 1965, WSU Tech now offers more

Open roles: 81
Founded: 1965

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