Marketing Automation & Quality Technologist at WGU

Compensation

$68,300 – $102,500/yr

Location: Salt Lake City, Utah
Type: Full-time
Level: mid

Description

Western Governors University (WGU) is hiring a Marketing Automation & Quality Technologist to support marketing automation operations and quality assurance for student lifecycle communications. The role involves QA of email and engagement campaigns, audience segmentation, data hygiene, Marketo administration, Salesforce and CRM integrations, campaign execution, reporting, troubleshooting, A/B testing, and cross-functional technical support. It is a regular full-time position based at WGU headquarters in Salt Lake City, Utah, with occasional travel of up to 20%.

Required Skills

Marketo
Marketo certification
Salesforce CRM
HTML/CSS
Audience segmentation
Lead scoring
Data management
Marketing reporting
A/B testing
CRM integrations
Data troubleshooting
Microsoft Office

Additional Information

Minimum Education: Bachelor’s degree, preferably in marketing, communications, information technology, or a related field
Required Previous Experiences: At least 2 years of Salesforce experience
At least 2 years of Marketo administration experience
At least 2 years of marketing operations experience covering marketing automation, CRM management, metrics, and reporting
Preferred Qualifications: Marketo Certified Expert certification
Experience in a B2B, fintech, or fast-paced technology environment
Experience with Workfront, Jira, wiki platforms, Salesforce, and Tableau
Willingness to travel up to 20% occasionally
Strong verbal, written, design, presentation, documentation, and project management skills