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Marketing Data & Audiences Lead at Citizens Bank

Department: Consumer Lending ProductsEducation: Bachelor's Degree

Compensation

$196,800 – $295,000/yr

Setup
Hybrid
Type
Full-time
Level
lead/mgmt
Posted

Description

Citizens is hiring a Marketing Data & Audiences Lead to define and execute marketing data and audience strategy, lead Customer Data Platform selection and implementation, establish data architecture and governance, and build a team responsible for customer data, audience management, and marketing data products. The role partners with Marketing, Business, Engineering, Enterprise Data, Analytics, Risk, and Compliance teams and requires a bachelor's degree, 10+ years of relevant experience, and 5+ years leading high-performing teams. The position is based in Westwood, Massachusetts, with four days in the office and one remote day, and pays $196,800 to $295,000 annually plus a discretionary bonus.

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