Description
The role plans and executes B2B content and product marketing initiatives for Ricoh’s Auto Identification Solutions (AIDC) industry. Responsibilities include creating articles, blogs, videos, case studies, whitepapers, and other educational content; translating technical product features into customer value; developing product messaging and sales enablement materials; supporting product launches; conducting market and competitor research; and tracking performance metrics. The position requires strong writing, research, cross-functional collaboration, and English and Vietnamese communication skills, with AIDC experience preferred but not required if technical research and B2B marketing experience are demonstrated.
