Description
HelloFresh Group is hiring a Marketing Lead to own and scale its global referral and virality programme across 16 markets and 8 brands. The role sits at the intersection of CRM, product marketing, growth, and performance, and is responsible for defining strategy, operating model, measurement, experimentation, and cross-functional execution to improve referral KPIs and customer journeys. The position requires strong analytical, commercial, stakeholder management, and cross-functional leadership skills, plus experience in CRM/lifecycle/growth/product marketing and comfort using AI tools to improve productivity and execution.
