Description
AppDirect is hiring a Marketing Manager for its Firstbase subsidiary Business Unit. The individual contributor will translate BU strategy into integrated annual and quarterly marketing plans, own digital, events, content, and enablement campaigns, lead product launches and go-to-market initiatives, establish KPIs, manage contractors or agency partners, and present performance insights to stakeholders. The role requires 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services, along with experience owning marketing strategy, understanding direct or channel go-to-market models, demonstrating pipeline impact, and using AI tools and performance experiments. The position follows a hybrid schedule with one onsite day per week and four remote days, and includes medical coverage, paid working days, wellness reimbursement, English lessons, and event participation.
