Description
Lensing Media GmbH & Co. KG is hiring a Marketing Manager for Loyalty and Customer Retention (m/w/d) B2C at its Dortmund (Hafen) location. The role builds and continuously develops a loyalty program for ePaper subscribers, owns the program from concept through launch and KPI-based optimization, selects and integrates a scalable loyalty tool with CRM, marketing automation, and subscription systems, and manages campaigns, customer journeys, onboarding, KPI analysis, and customer-value initiatives. The position requires a university degree or comparable qualification, several years of marketing, CRM, customer-retention, or subscription-business experience, and familiarity with loyalty, gamification, customer journeys, marketing automation, and data-driven campaign management.
