Marketing Strategy at Highmark Health

Compensation

$79,300 – $127,100/yr

Setup: Remote, Hybrid
Type: Full-time

Description

This role supports member activation and engagement initiatives, focusing on the clinical aspect of the business. Responsibilities include developing end-to-end strategies for relationship management with clinical partners, identifying cost-saving opportunities, overseeing wellness programs, addressing diagnosis and care gaps, and promoting member health through education and prevention.

Required Skills

Digital Marketing Principles
Segmentation
Targeting
Tracking
Analytics
Email and Mobile Marketing
CRM Management
CRM Systems and Technologies
Marketing Technology
Data Strategy
Customer Experience Best Practices
Campaign Performance Measurement and Optimization
Analytical Skills
Communication and Collaboration Skills

Additional Information

Minimum Education: Bachelor’s Degree in Marketing, Business, or related field or relevant experience.
Required Previous Experiences: 5 years of experience in marketing strategy, campaign management, and CRM marketing.
3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
Preferred Qualifications: 3 years experience in marketing initiatives within a matrixed environment.
3 years experience in healthcare, insurance, or wellness industries.