Description
Western Governors University (WGU) is hiring a Marketing Technology Manager for a full-time, in-office role at its corporate headquarters in Salt Lake City, Utah. The position oversees the development, implementation, monitoring, optimization, integration, documentation, and adoption of marketing technology platforms, serving as a bridge between marketing stakeholders and technical teams. Responsibilities include roadmap and backlog ownership, requirements and user-story development, vendor and procurement coordination, lifecycle management, audits, product development support, QA and user acceptance testing, KPI definition, and cross-functional collaboration with engineering, UX, sales, IT, legal, and security. The role requires a related bachelor's degree or equivalent experience, at least 3 years in Martech or product management, and familiarity with CMS, tag management, customer data platforms, marketing automation SaaS, AI, Adobe products, web technologies, analytics, and Agile Scrum.
