Martech Architect at RSM

Compensation

$126,500 – $223,900/yr

Setup: Remote, Hybrid
Type: Full-time

Description

RSM is seeking a highly experienced Martech Architect to define and implement a robust marketing technology strategy. This role involves building and optimizing Adobe Customer Journey Analytics, evaluating and implementing a Customer Data Platform, designing journey orchestration, and shaping the overall Martech stack architecture. The ideal candidate will have over 10 years of experience in martech, marketing data platforms, or marketing operations, with proven success in making architectural decisions.

Required Skills

Martech
marketing data platforms
marketing operations
architectural decisions
vendor evaluation
CDP landscape
data modeling
identity resolution
audience activation
multi-platform stack
account hierarchies
lead-to-account matching
intent data
firmographic enrichment
ABM audience frameworks

Additional Information

Required Previous Experiences: 10+ years in Martech, marketing data platforms, or marketing operations in a B2B enterprise environment
Proven experience evaluating and selecting technology platforms
Hands-on familiarity with the CDP landscape, whether composable (Hightouch, Segment, ActionIQ) or packaged (Adobe Real-Time CDP, Salesforce Data Cloud, or similar), including real understanding of data modeling, identity resolution, and audience activation.
Strong command of B2B data concepts: account hierarchies, lead-to-account matching, intent data, firmographic enrichment, and ABM audience frameworks.
Preferred Qualifications: Direct experience with Adobe Experience Platform and/or Adobe Customer Journey Analytics
Familiarity with Microsoft Dynamics 365 and how it behaves as a data source and activation destination.
Exposure to composable CDP architecture, reverse ETL, and data warehouse-native marketing stacks.
Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
Background in marketing analytics or buyer journey measurement — you understand what the data is ultimately supposed to enable.