Summary from listing
Capgemini is hiring a Business Analyst in Atlanta, Georgia, to support martech and campaign-management initiatives. The role involves gathering and documenting requirements, translating business needs into user stories and acceptance criteria, collaborating with solution architects and developers, participating in workshops and UAT, analyzing campaign performance, and maintaining process and configuration documentation. Candidates should have 3 to 6 years of Business Analyst experience, preferably in martech or campaign management, along with familiarity with offer-management platforms and tools such as Adobe Experience Platform or Salesforce Marketing Cloud. The base compensation range is $96,366 to $150,000, with additional variable compensation potentially available.
