Description
The role develops measurement strategies and KPIs for advertising customers, designs and executes conversion-lift and marketing-mix-modeling studies, analyzes attribute lift across channels, and partners with account executives and media-effectiveness teams to interpret results and grow product adoption. It requires a bachelor's degree or equivalent practical experience, five years of marketing-analytics, ROI, and statistical-analysis experience, quantitative-data translation skills, and fluent German; the preferred qualifications include a master's degree, digital-advertising-measurement certifications, and extensive media-mix-modeling and A/B-testing experience.
