Description
The On-Site Optimisation & Content Specialist will join bet365’s Performance team to optimise website structure and produce regular sports content to improve organic search rankings across regulated markets. The role coordinates with Content, Development, Outreach, and Paid teams; creates and briefs sports articles, blogs, and website copy; monitors Bulgarian-market performance; conducts keyword, topic, competitor, and structured-data research; supports SEO audits; and analyses data to identify trends and ROI opportunities. Candidates need sports news and SEO experience, technical SEO knowledge, web and analytics tool proficiency, data analysis skills, and Bulgarian native-level English proficiency.
