Outbound Marketing Director at Packt

Compensation

₹30,000 – ₹200,000/mo

Setup: Remote - India, Hybrid
Type: Full-time
Posted: May 28, 2026

Description

Packt Publishing is seeking an expert to scale their new product, ExpertEdge, which transforms static educational content into an interactive, AI-enhanced learning platform. The ideal candidate will design and execute an outbound system from scratch, focusing on demand generation strategies such as content strategy, social media presence, and SEO. This role emphasizes leveraging AI-driven workflows to maximize efficiency and scale operations, ultimately aiming to turn ExpertEdge into a significant revenue-generating business.

Required Skills

Outbound System Design
Demand Generation Strategy
Content Strategy
Social Media Presence
SEO Optimization
AI Workflow Utilization
Clay
Apollo
GPT
Zapier

Additional Information

Preferred Qualifications: Laterally thinking individual.
Individual with innovative ideas for ExpertEdge B2B Direct.
Proactive individual who acts on opportunities without waiting for approval.
Ability to identify and cold-outreach prospects.
Capacity to spot and suggest improvements in website, marketing, or positioning.
Skill in building functional demos.
Proficiency in creating engaging LinkedIn content.
Unconventional approaches to solving problems.
Experience in launching projects, managing pipelines, closing leads, and achieving conversions.
Strong communication skills, ability to craft effective cold emails, and proficiency in lead nurturing sequences.
Clear and concise written communication skills, with examples of strong content.
Experience selling to developers, technical, or data-focused buyers.
Background in learning, content creation, publishing, or developer tool knowledge.
Hands-on experience with platforms like Clay, Apollo, Smartlead, or Instantly.
Familiarity with product-led growth concepts and self-service B2B funnel strategies.
Publicly built audience or community.