Description
Binance is hiring a Local Market Digital Specialist (Africa) to adapt global paid strategies for local markets, activate new users, and grow the company’s customer base. The role owns local performance creative and design briefs, provides local channel expertise, monitors acquisition data through AppsFlyer, Sensor Tower, and Similarweb, supports local SEO and content activities, and shares market intelligence with the global team. Candidates should have more than three years of performance marketing experience in paid ads and SEO, preferably in crypto or FinTech, along with strong local-market fluency, data literacy, SEO knowledge, and English proficiency with understanding of a local language. The position offers a work-from-home arrangement that may vary by business team.
