Paid Media Strategist at Potomac

Potomac is hiring a Paid Ads Specialist to develop, execute, and optimize paid media campaigns across LinkedIn, Google Ads, and Meta. The role focuses on audience targeting, retargeting, full-funnel lead generation, conversion optimization, performance analytics, budget management, and collaboration with marketing, sales, and leadership teams. It is an in-office position in Bethesda, Maryland, requiring 3–5 years of paid media experience and a bachelor's degree, with a salary range of $60,000–$80,000 and medical, vision, dental, retirement, and other benefits.