Paid Social Creative Strategist at HelloFresh

HelloFresh is seeking a paid social creative strategist to own the upstream creative briefing and concept development process for TikTok and emerging platforms. The role translates brand strategy and performance data into native, testable creative concepts, partners with creative operations, editors, and producers to execute assets, and continuously iterates based on ad-level performance metrics. The position emphasizes deep TikTok fluency, experience with UGC and creator content, and the ability to steer cross-functional partners without direct authority.