Description
Eucalyptus is hiring a Performance Creative Strategist to drive creative strategy and experimentation for the German market, with a focus on Meta and paid social. The role translates customer insights and performance data into creative briefs, scripts, testing frameworks, and scalable ad concepts; it collaborates with designers, creators, media buyers, and agencies, and involves daily dashboard analysis and iterative creative development. The position requires experience in creative strategy, growth marketing, or performance creative, strong knowledge of Meta and paid social, fluent German at B2+, and familiarity with performance metrics such as CTR, CVR, CPA, and ROAS. It is a hybrid role based in Berlin, with three days per week in the office.
