Description
The role is a performance marketing specialist responsible for planning, launching, managing, and optimizing Meta and Google advertising campaigns across e-commerce and service-based businesses. Responsibilities include managing product catalogs, Shopping Ads, Performance Max campaigns, dynamic creatives, audience segmentation, retargeting, tracking systems, attribution, reporting, and continuous testing of creatives, copy, landing pages, offers, and bidding strategies to improve ROAS, CAC, CPL, and conversion performance. The position requires analytical, strategic, and performance-obsessed experience and prefers candidates with CRO, funnel strategy, copywriting, and customer psychology expertise.
