Description
Vodafone is hiring a Personalization Lead to define and execute personalization strategy across its owned digital assets, including vodafone.com.tr and the Yanımda App. The role owns Adobe Target and CDP adoption, develops audience and segmentation strategies, designs data-driven personalization use cases, leads A/B testing and AI-driven optimization, and collaborates with product, marketing, analytics, UX, technology, IT, vendors, and group companies. The position requires strong English communication, stakeholder alignment, experimentation and conversion optimization experience, Martech familiarity, analytical judgment, and hands-on experience or strong interest in digital products and customer journey optimization. Benefits include flexible benefits, hybrid working, private health insurance, and other allowances.
