Description
Pavago's client is seeking a full-time, remote PPC Specialist responsible for overseeing paid media performance across various channels including Google Ads, Local Services Ads (LSAs), and Meta Ads. The specialist will focus on driving lead generation, optimizing budgets, and maximizing return on ad spend. Key responsibilities involve managing Google Ads MCC accounts, building and optimizing search campaigns, conducting keyword research, analyzing bid strategies, and improving landing page conversions. The role requires strong analytical skills, a results-oriented approach, and continuous adaptation to platform changes.
