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Principal, Demand Generation – Workforce Solutions at Intuit

Compensation

$205,000 – $277,500/yr

Location
Mountain View, California · San Diego, California
Type
Full-time
Level
staff+
Posted

Description

Intuit is hiring a Demand Generation Principal for Workforce Solutions to own demand generation strategy and pipeline targets for mid-market Workforce and Payroll solutions, including install-base expansion and new-customer acquisition. The role covers lifecycle and cross-audience campaigns, channel orchestration, customer and funnel data analysis, measurement, and cross-functional alignment with product marketing, sales, customer success, and regional field teams. It requires 10+ years of B2B demand generation, lifecycle, or growth marketing experience, deep install-base marketing expertise, full-funnel campaign design, and principal-level influence. The position is based in Mountain View or San Diego, California, with a base pay range of $191,000–$277,500.

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