Principal Marketing Manager, Paid Social at Intuit

Intuit Credit Karma is hiring a Principal Marketing Manager, Paid Social to own the strategy, execution, measurement, and testing of paid social campaigns across Meta, TikTok, Snapchat, Reddit, and Pinterest. The role focuses on upper-funnel brand and acquisition initiatives, full-funnel strategy, attribution and signal quality, incrementality and brand-lift testing, AI-assisted workflows, creative coordination, budget pacing, and senior-stakeholder reporting. Candidates need at least eight years of performance marketing or paid social experience, deep platform fluency, CAPI and probabilistic attribution expertise, strong communication and reporting skills, and a bachelor's degree.