Description
Intuit is hiring a Content Strategy Principal to own the end-to-end content strategy for its mid-market audience. The role defines a buyer-journey and persona-based content architecture, develops mid-market personas, maps content across awareness through advocacy, partners with demand generation, field marketing, ABM, product marketing, and sales teams, establishes performance measurement, and builds a scalable content supply chain using briefs, reuse, atomization, and AI capabilities. The position requires 10+ years of B2B content strategy or integrated marketing experience, strong analytical and editorial judgment, and familiarity with SEO/AEO, AI-powered content operations, and CMS or martech workflows.
