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Principal Product Marketing Manager, Competitive at GitLab

Department: Product Marketing

Language

Compensation

$168,000 – $285,600/yr

Setup
Remote - Canada
Type
Full-time
Level
staff+
Posted

Description

GitLab is hiring a Principal Product Marketing Manager, Competitive to own the company's competitive positioning for AI and agentic software development. The role leads primary market analysis, competitive narrative development, thought leadership, partnership strategy, sales motion and objection-handling assets, and competitive-displacement campaigns, while advising product, sales, investor relations, analysts, and executive leadership. It requires deep SDLC, DevSecOps, and agentic software development expertise, a record of measurable win-rate impact, established thought leadership, and practical AI-tool experience. The role is remote for United States residents and offers a base salary of $168,000 to $285,600 USD, with potential incentive pay.

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