Principal Strategist at Tinuiti

Description

Tinuiti, a top-tier U.S.-based full-funnel marketing agency managing over $4 billion in digital media, seeks a Principal Strategist specializing in YouTube. This role involves leading executive client interactions, shaping client strategies, and advocating for YouTube's integration into broader media platforms like Search, Social, TV, Audio, and SEO. The Principal Strategist will focus on product-led approaches, utilizing AI to enhance strategy efficiency, and driving data-driven decisions rooted in comprehensive measurement frameworks.

Required Skills

YouTube Programs
Digital Landscape
Google Ads
DV360
Brand Lift
Search Lift
Conversion Lift
Geo-Experiments
MMM

Additional Information

Required Previous Experiences: 10+ years of experience leading enterprise-level YouTube programs
Preferred Qualifications: Deep literacy across the digital landscape, with the specialized ability to articulate how YouTube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance.
Expert-level proficiency in both Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd party partners (e.g., Pixability, Channel Factory) for brand safety and suitability.
Advanced mastery of the full YouTube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM—coupled with the ability to leverage Tinuiti’s proprietary measurement solutions to prove incremental value.
Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal Product teams and Google to co-develop first-to-market solutions.
Skilled in using AI-driven resources to accelerate training, automate campaign management, and optimize.
Highly credible vertical or channel POVs; ability to represent Tinuiti in the market.
An exceptional storyteller who can evangelize the YouTube ecosystem and educate cross-functional teams on how to integrate the platform into their respective workflows, ensuring YouTube is never a siloed component of the media mix.

About Tinuiti

Tinuiti

media agencyVenue 42 5 Times Square New York, NY 10036 Google Maps

Tinuiti is a media agency that builds brands and architects business outcomes, creating immediate and lasting growth for clients. The company also describes Foundation as its midsize offering. Tinuiti says its approach connects the entire funnel under one roof, with media connected and accountable.

Open roles: 87
New in 30 days: 2
Founded: 2004

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