Description
The role owns enterprise-grade tracking ecosystems across web and mobile environments, using Google Tag Manager, GA4, Firebase, JavaScript, and related tools. Responsibilities include defining event taxonomies, building custom templates and triggers, implementing cookie consent and privacy-first tracking, auditing implementations, resolving tracking issues, collaborating with marketing, product, analytics, and engineering teams, and mentoring junior Ad Operations specialists. The position requires advanced GTM expertise, strong JavaScript and dataLayer knowledge, GA4 and advertising ecosystem experience, and the ability to create performance dashboards.
